The Road to Eden

The Timeline

From planning round to Burning Man debut — a disciplined, staged path to the world's most immersive experience brand.

Phase 1
Planning Round
Now – Month 6
Phase 2
Raise · Build · Launch
Month 6 – 2028
Phase 3
Beyond
When the car has momentum
Phase 1 Planning Round · IP, Engineering & Build Validation Now – Month 6 · $125,000
Now
www.edenartcar.com live · Eden LLC formed · Bank accounts open
Web presence active · Delaware LLC to be formed on raise close · EINs obtained · Accounts open to receive funds · All pre-raise infrastructure in place
Now
NDA templates ready · Convertible note documents drafted
NDAs executed with all counterparties before any confidential conversations · Offering documents prepared and ready to execute on close
Month 1–3
Planning round closes — $125,000
One investor or small group · Convertible note · 6% · 24 months · 20% discount to Phase 3 raise · All funded work begins on close
On Close
Trademark filings — all domestic classes
IP attorney engaged · Classes 041, 043, 037, 035, 036 + additional relevant classes · Filed immediately on receipt of funds · Priority date established at filing
On Close
Art car design firm & engineering team engaged
Fabricators with Burning Man DMV experience · Structural, aquarium, and electrical engineering begins immediately
Month 3–5
Full engineering drawings & vetted build budget complete
What can realistically be built · At what cost · On what timeline · Answered definitively with contractor quotes — not estimates
Month 3–5
Phase 3 PPM and full offering documents completed
Attorney prepares complete securities package for Phase 3 build round · PPM, note purchase agreements, investor rights · Ready before any Phase 3 outreach begins
Phase 1
Identify and onboard key advisor
Art car fabrication, festival production, or experiential brand experience · Referrals welcome · Adds significant credibility to the Phase 3 raise
Month 4–5
Engineering drawings finalized — structural, aquarium, electrical
Full architectural plans from qualified art car fabricator · DMV compliance framework documented
Month 5
Fabricator shortlist confirmed — bids received
Fabricators with Burning Man DMV experience · Minimum 3 competitive bids · Timeline commitments received
Month 5–6
Vetted build budget complete — line by line
What it costs to build what we want to build · With contractor quotes · Not estimates
End of Phase 1
Phase 1 Complete — Build-Ready. Raise-Ready.
✓ Trademarks filed · ✓ Legal structure in place · ✓ Engineering plans signed · ✓ Contractor-verified build budget · ✓ Phase 3 offering documents ready to execute

Nothing below the close line happens until the $125,000 is raised. The raise is what funds the work. That is the point of Phase 1.

Phase 2 Raise · Build · Launch Month 6 – August 2028
Month 6–7
Build round opens — 5 Founding Member slots
Invitation-only · All conversations under NDA · Full engineering package, vetted budget, and offering documents ready for each candidate
Month 7–9
Founding Member conversations — character, alignment, community fit
These are $1M decisions · Expect 2–4 months per close · Founding Members are co-creators of the culture, not passive capital
Month 9–10
Target: First Founding Member closes — $1M
Sequential closes as each candidate completes their process · No rush — the right person at the right time
Month 15
Fabrication contract signed — build begins on 3rd close
Does not wait for all 5 closes · 3 of 5 = sufficient capital to start · Final 2 close during build
Jan 2027
BM DMV application submitted — non-negotiable window
Applications open annually in January · Missing the window = full year delay · Early submission with full engineering documentation maximizes approval chances
Month 15–24
Active build — monthly investor and community updates
Photo and video documentation · Community engagement builds anticipation · Brand momentum accelerates
Month 24–26
Art car structurally complete — systems integration
Lighting, sound, aquarium, mermaid rig, safety systems, fire art
Month 27–28
Testing, safety certification, DMV inspection
BM DMV requires full structural, electrical, and fire safety review · Early engagement = early approval
Jan – Jul 2028
Pre-BM events season — revenue starts
Festivals, private venues, brand activations · Revenue and brand visibility ahead of BM debut
August 2028
✦ Burning Man 2028 — Eden Art Car Debut
The target debut — subject to DMV approval, which is at Burning Man's discretion. We are building to this date, engineering to this date, and pursuing approval aggressively. If approval is not granted for 2028, the contingency is 2029 and the vision is unchanged.
Sep 2028+
Post-BM: expanded events, sponsorships, licensing, brand expansion
Revenue from all channels · Brand at full velocity · Community at scale · Second vehicle planning begins

Phase 1 is what makes Phase 2 possible. The planning round funds the work that turns this into a fundable, build-ready project. Once that work is done, the raise opens, the build begins, and the rest follows in sequence. 2028 is the target. We are engineering to it.

Phase 3 Beyond — The Full Vision When the art car has momentum
Eden Events — standalone immersive experiences
Produced independently of the art car · Festival activations, private events, invite-only experiences at scale
Eden Buildouts — private residences, estates, yachts, resorts
Permanent Eden environments commissioned by private clients · Entry at $10K, Legendary at $50M+
Eden Membership — Aqua, Pearl, and Coral Card community
A vetted, consent-forward community built around the brand · Tiered access, concierge, and shared experiences
Eden Merchandise — lifestyle brand at scale
Essentials to Collector tier · The Eden aesthetic carried into everyday life
A second vehicle · Additional markets · The experience universe at full scale
Phase 3 has no fixed timeline — it activates when the art car has the momentum to demand it. The brand is designed to grow naturally from the community it builds.

Phase 3 is not a promise. It is the natural destination of a brand built the right way — starting with one extraordinary thing done extraordinarily well.

The art car is not a vehicle. It is the brand made physical — a movable world that arrives wherever it goes and transforms every space it enters.

Eden · The Vision

The Raise — Sequenced View

What founding investors see at each stage, what their capital funds, and how the journey from commitment to debut unfolds.

April – May 2026
Pre-Raise Preparation
  • Brand Protection Complete
    Trademarks filed, LLCs formed, IP secured. Investors are entering a protected brand, not an idea.
  • Pitch Deck Finalized
    Full investor deck complete — deal structure, use of funds, timeline, founder credentials.
  • Attorney Engaged
    Corporate attorney retained. Convertible note documents being drafted.
  • NDA Protocol Active
    No materials shared without executed NDA.
Month 4–6 · End of Phase 1
Founder Outreach — Due Diligence Complete
  • Engineering & Budget Work Complete First
    No outreach begins until the engineering drawings are signed, the build budget is contractor-verified, and the offering documents are ready. Due diligence is done before any conversation starts.
  • Founding Investor Outreach Begins
    Confidential, invitation-only conversations with pre-qualified prospects under NDA — backed by a complete engineering and legal package.
  • Five Founding Member Slots
    Terms, rights, and offering documents fully defined and ready to execute on first close.
August – December 2026
Convertible Note Raise — Open
  • Offering Formally Opens
    Attorney-approved PPM, subscription agreement, and convertible note documents executed.
  • Capital Deployed
    Funds received and deployed: legal, design, engineering, early operations.
  • Monthly Investor Updates
    Milestones, build progress, community growth — full transparency.
  • Note Terms
    Converts to equity upon qualifying financing event or maturity. Cap and discount set with attorney.
2027
Build Phase — Capital at Work
  • Art Car Design & Engineering
    Investor capital funds the primary asset. Build begins Q1 2027.
  • Community Revenue Begins
    Membership fees, event tickets, and founding member packages generate first revenue.
  • BM DMV Process Underway
    Art car registered and moving through Burning Man inspection process.
  • Mid-Year Investor Report
    Build status, financials, community metrics, and 2028 plan.
August 2028
Burning Man 2028 — Brand Launch & Return Path
  • Art Car Debuts at Burning Man
    The brand launch moment. Eden is live on the playa. Founding investors receive VIP passes and first-night access.
  • Media & Documentation
    Professional photography, film, and content at BM for ongoing marketing and brand building.
  • Commercial Deployment at Scale
    Events calendar, activations, sponsorships, licensing — all revenue channels open.
  • Investor Return Path
    Convertible note conversion or repayment per terms. Equity holders participate in growth from here forward.

Convertible Note — What Investors Should Know

A convertible note is a loan that converts to equity at a future date or qualifying financing event. It is the standard instrument for early-stage raises where valuation is not yet established. Key terms defined with counsel: principal amount, interest rate (typically 5–8% annually), maturity date (typically 18–24 months), conversion discount (typically 15–25% off next round price), and valuation cap. Investors lend capital today in exchange for the right to convert that loan into equity at favorable terms — rewarding the earliest believers with the best entry point.